A short video by Erin McGrady and Caroline Whatley of Authentic Asheville that was originally shared on social media during Pride Month in collaboration with Merrell.
Erin McGrady x Unlikely Hikers x Merrell
We’re honored to have worked on a campaign in collaboration with Merrell to highlight the work that Jenny Bruso and Unlikely Hikers is doing to increase representation in the outdoors and expand the definition of who is “outdoorsy.” Caroline and I shot, directed, and edited this spot.
Reimagine Purpose Project x Coleman Collective feat. Devin Cowens
Coleman presents Reimagine Purpose: featuring Devin Cowens of RAR ATL. Filmed, directed, and produced by Erin McGrady and Caroline Whatley of Authentic Asheville. We recently had the opportunity to create some branded content for Coleman that tells the story of four unique, impactful change-makers and community builders living in the Southeast. Each spot also featured a 90-second reel that was shared on social media. It was one of the most meaningful projects of 2022 for us as it allowed us to highlight and amplify a handful of incredible humans working towards a more inclusive world. To see the other videos in this series, please visit our YouTube channel.